Our method, and what we will not claim

Nobody controls what an AI assistant says. We measure what can be measured, label the rest, and act on the signals that are documented to matter.

The evidence hierarchy

Every statement in the product sits on one of six rungs, most verifiable first. The UI shows which.

1. 1

   Verified public discoverability

   Your pages load; robots.txt allows Googlebot, Bingbot, OAI-SearchBot, Claude-SearchBot and PerplexityBot; index status from Search Console or Bing Webmaster when you connect them.

2. 2

   Technical indexing readiness

   RealEstateAgent, Person and Organization structured data with sameAs links, generated from verified facts only. Documented as a readiness signal, not a ranking factor.

3. 3

   Consistency and completeness of identity

   Same name, brokerage, phone and license across every confirmed profile. Google Business Profile set up per Google's own rules for individual practitioners.

4. 4

   Evidence of local expertise

   First-hand local content under your name, reviews you earned, profiles that are complete. The documented inputs to prominence.

5. 5

   Observed assistant mentions

   We ask assistants real consumer questions through their official APIs, several times, and record whether you were named, with the sample size. A mention rate, not a score; experimental by design.

6. 6

   Attributable inquiries

   Inquiries through your tracked form or links, classified by referrer. Anything else is user-reported, and labelled so.

What is not knowable

• How any assistant ranks local professionals, or whether a specific page is in its index.
• A stable "share of voice": answers vary between runs, locations and users.
• Whether an inquiry came from an AI answer unless the person arrived through a tracked link or told you.

Rules we build in

• Every externally sourced fact is stored with its URL, date, method and confidence. Human approval is the only thing that makes it trusted.
• We never fetch Zillow, Realtor.com, Homes.com, Redfin or the state licensee search; you confirm those profiles yourself.
• We never send e-mail or texts, never call, and never suggest calling or texting a homeowner who has not contacted you.
• We never write, edit or request reviews selectively; testimonials are stored verbatim with your permission record.
• New Jersey advertising rules, fair housing, CAN-SPAM, TCPA and RESPA checks run on every draft; your broker's approval policy is enforced, not suggested.

Compliance research informs these controls but is not legal advice; see our compliance controls.